Hi, I’m Sam — I build digital products that blend strategy, creativity, and AI systems thinking across FinTech, SaaS, and emerging tech.

Product Design Lead — Design Systems & AI at OakNorth Bank

Product Design Lead — Design Systems & AI at OakNorth Bank

London, UK

Previously: Monite (acquired by OakNorth), Kriya (acquired by Alica Bank), Unito

Previously: Monite (acquired by OakNorth), Kriya (acquired by Alica Bank), Unito

Featured work

Featured work

Featured work

OakNorth - Business Banking, Design Systems & AI

OakNorth - Business Banking, Design Systems & AI

OakNorth - Business Banking, Design Systems & AI

Ongoing remit. Built AP/AR into OakNorth Business Banking and Timber, an AI-native design system built from scratch and currently being migrated across the product.

Ongoing remit. Built AP/AR into OakNorth Business Banking and Timber, an AI-native design system built from scratch and currently being migrated across the product.

Ongoing remit. Built AP/AR into OakNorth Business Banking and Timber, an AI-native design system built from scratch and currently being migrated across the product.

Company

Company

Company

OakNorth

OakNorth

OakNorth

Timeline

Timeline

Timeline

Ongoing

Ongoing

Ongoing

Type

Type

Type

Product Design & AI

Product Design & AI

Product Design & AI

View details

View details

Monite - Product build & brand identity

Monite - Product build & brand identity

Monite - Product build & brand identity

A complete redesign of Monite’s platform experience and brand ecosystem.

A complete redesign of Monite’s platform experience and brand ecosystem.

A complete redesign of Monite’s platform experience and brand ecosystem.

Company

Company

Company

Monite

Monite

Monite

Timeline

Timeline

Timeline

6 months

6 months

6 months

Type

Type

Type

Product Design

Product Design

Product Design

View details

View details

Design system (SDK-enabled)

Design system (SDK-enabled)

Design system (SDK-enabled)

A design system built to bridge the gap between design and production, with components mapped directly to implementation.

A design system built to bridge the gap between design and production, with components mapped directly to implementation.

A design system built to bridge the gap between design and production, with components mapped directly to implementation.

Company

Company

Company

Monite

Monite

Monite

Timeline

Timeline

Timeline

6 months

6 months

6 months

Type

Type

Type

Product Design

Product Design

Product Design

View details

View details

Kriya - Designing Platform & Presence

Kriya - Designing Platform & Presence

Kriya - Designing Platform & Presence

Unifying Kriya’s PayLater product and brand into one flexible, design-led experience

Unifying Kriya’s PayLater product and brand into one flexible, design-led experience

Unifying Kriya’s PayLater product and brand into one flexible, design-led experience

Company

Company

Company

Kriya

Kriya

Kriya

Timeline

Timeline

Timeline

10 months

10 months

10 months

Type

Type

Type

Product & brand design

Product & brand design

Product & brand design

View details

View details

✧ AI design orchestration

✧ AI design orchestration

✧ AI design orchestration

A complete redesign of Monite’s platform experience and brand ecosystem.

A complete redesign of Monite’s platform experience and brand ecosystem.

A complete redesign of Monite’s platform experience and brand ecosystem.

Company

Company

Company

Monite

Monite

Monite

Timeline

Timeline

Timeline

6 months

6 months

6 months

Type

Type

Type

Product Design

Product Design

Product Design

View details

View details

About

About

Sam McLean

Sam McLean

I’m a designer, creative director, and systems thinker with over a decade of experience helping tech startups across North America and Europe grow through design.

I am Design Lead at OakNorth, and previously led the product design and brand at London-based fintech companies Monite and Kriya (both exited), and Montreal-based SaaS Unito.

I’m a designer, creative director, and systems thinker with over a decade of experience helping tech startups across North America and Europe grow through design.

I am Design Lead at OakNorth, and previously led the product design and brand at London-based fintech companies Monite and Kriya (both exited), and Montreal-based SaaS Unito.

I’m a designer, creative director, and systems thinker with over a decade of experience helping tech startups across North America and Europe grow through design.

I am Design Lead at OakNorth, and previously led the product design and brand at London-based fintech companies Monite and Kriya (both exited), and Montreal-based SaaS Unito.

Work

Work

Design Lead at OakNorth Bank

Design Lead at OakNorth Bank

London, UK

London, UK

Leading Business Banking product design, design systems and AI-native design workflows

Leading Business Banking product design, design systems and AI-native design workflows

Head of Design at Monite (acquired by OakNorth Bank)

Head of Design at Monite (acquired by OakNorth Bank)

London, UK

London, UK

Led the design team across all product and brand platforms; built scalable systems

Led the design team across all product and brand platforms; built scalable systems

Lead Product Designer at Kriya (acquired by Alica Bank)

Lead Product Designer at Kriya (acquired by Alica Bank)

London, UK

London, UK

Oversaw end-to-end product design and brand from UX/UI strategy to implementation

Oversaw end-to-end product design and brand from UX/UI strategy to implementation

Senior Product Designer at Unito

Senior Product Designer at Unito

Montreal, CA

Montreal, CA

Led the product design of a full tool integration suite

Led the product design of a full tool integration suite

My tool stack

My tool stack

My tool stack

samuel.e.mclean@gmail.com

samuel.e.mclean@gmail.com

samuel.e.mclean@gmail.com