Hi, I’m Sam — I build digital products that blend strategy, creativity, and AI systems thinking across FinTech, SaaS, and emerging tech.
Product Design Lead — Design Systems & AI at OakNorth Bank
Product Design Lead — Design Systems & AI at OakNorth Bank
London, UK
Featured work
Featured work
Featured work
OakNorth - Business Banking, Design Systems & AI
OakNorth - Business Banking, Design Systems & AI
OakNorth - Business Banking, Design Systems & AI
Ongoing remit. Built AP/AR into OakNorth Business Banking and Timber, an AI-native design system built from scratch and currently being migrated across the product.
Ongoing remit. Built AP/AR into OakNorth Business Banking and Timber, an AI-native design system built from scratch and currently being migrated across the product.
Ongoing remit. Built AP/AR into OakNorth Business Banking and Timber, an AI-native design system built from scratch and currently being migrated across the product.
Company
Company
Company
OakNorth
OakNorth
OakNorth
Timeline
Timeline
Timeline
Ongoing
Ongoing
Ongoing
Type
Type
Type
Product Design & AI
Product Design & AI
Product Design & AI
View details
View details
Monite - Product build & brand identity
Monite - Product build & brand identity
Monite - Product build & brand identity
A complete redesign of Monite’s platform experience and brand ecosystem.
A complete redesign of Monite’s platform experience and brand ecosystem.
A complete redesign of Monite’s platform experience and brand ecosystem.
Company
Company
Company
Monite
Monite
Monite
Timeline
Timeline
Timeline
6 months
6 months
6 months
Type
Type
Type
Product Design
Product Design
Product Design
View details
View details
Design system (SDK-enabled)
Design system (SDK-enabled)
Design system (SDK-enabled)
A design system built to bridge the gap between design and production, with components mapped directly to implementation.
A design system built to bridge the gap between design and production, with components mapped directly to implementation.
A design system built to bridge the gap between design and production, with components mapped directly to implementation.
Company
Company
Company
Monite
Monite
Monite
Timeline
Timeline
Timeline
6 months
6 months
6 months
Type
Type
Type
Product Design
Product Design
Product Design
View details
View details
Kriya - Designing Platform & Presence
Kriya - Designing Platform & Presence
Kriya - Designing Platform & Presence
Unifying Kriya’s PayLater product and brand into one flexible, design-led experience
Unifying Kriya’s PayLater product and brand into one flexible, design-led experience
Unifying Kriya’s PayLater product and brand into one flexible, design-led experience
Company
Company
Company
Kriya
Kriya
Kriya
Timeline
Timeline
Timeline
10 months
10 months
10 months
Type
Type
Type
Product & brand design
Product & brand design
Product & brand design
View details
View details
✧ AI design orchestration
✧ AI design orchestration
✧ AI design orchestration
A complete redesign of Monite’s platform experience and brand ecosystem.
A complete redesign of Monite’s platform experience and brand ecosystem.
A complete redesign of Monite’s platform experience and brand ecosystem.
Company
Company
Company
Monite
Monite
Monite
Timeline
Timeline
Timeline
6 months
6 months
6 months
Type
Type
Type
Product Design
Product Design
Product Design
View details
View details
About
About

Sam McLean
Sam McLean
I’m a designer, creative director, and systems thinker with over a decade of experience helping tech startups across North America and Europe grow through design.
I am Design Lead at OakNorth, and previously led the product design and brand at London-based fintech companies Monite and Kriya (both exited), and Montreal-based SaaS Unito.
I’m a designer, creative director, and systems thinker with over a decade of experience helping tech startups across North America and Europe grow through design.
I am Design Lead at OakNorth, and previously led the product design and brand at London-based fintech companies Monite and Kriya (both exited), and Montreal-based SaaS Unito.
I’m a designer, creative director, and systems thinker with over a decade of experience helping tech startups across North America and Europe grow through design.
I am Design Lead at OakNorth, and previously led the product design and brand at London-based fintech companies Monite and Kriya (both exited), and Montreal-based SaaS Unito.
Work
Work
Leading Business Banking product design, design systems and AI-native design workflows
Leading Business Banking product design, design systems and AI-native design workflows
Head of Design at Monite (acquired by OakNorth Bank)
Head of Design at Monite (acquired by OakNorth Bank)
London, UK
London, UK
Led the design team across all product and brand platforms; built scalable systems
Led the design team across all product and brand platforms; built scalable systems











