Hi, I’m Sam — I build digital products that blend strategy, creativity, and AI systems thinking across FinTech, SaaS, and emerging tech.
Featured work
Featured work
Featured work
Monite - Product build & brand identity
Monite - Product build & brand identity
Monite - Product build & brand identity
A complete redesign of Monite’s platform experience and brand ecosystem.
A complete redesign of Monite’s platform experience and brand ecosystem.
A complete redesign of Monite’s platform experience and brand ecosystem.
Company
Company
Company
Monite
Monite
Monite
Timeline
Timeline
Timeline
6 months
6 months
6 months
Type
Type
Type
Product Design
Product Design
Product Design
View details
View details
Design system (SDK-enabled)
Design system (SDK-enabled)
Design system (SDK-enabled)
A complete redesign of Monite’s platform experience and brand ecosystem.
A complete redesign of Monite’s platform experience and brand ecosystem.
A complete redesign of Monite’s platform experience and brand ecosystem.
Company
Company
Company
Monite
Monite
Monite
Timeline
Timeline
Timeline
6 months
6 months
6 months
Type
Type
Type
Product Design
Product Design
Product Design
View details
View details
Kriya - Designing Platform & Presence
Kriya - Designing Platform & Presence
Kriya - Designing Platform & Presence
Unifying Kriya’s PayLater product and brand into one flexible, design-led experience
Unifying Kriya’s PayLater product and brand into one flexible, design-led experience
Unifying Kriya’s PayLater product and brand into one flexible, design-led experience
Company
Company
Company
Kriya
Kriya
Kriya
Timeline
Timeline
Timeline
10 months
10 months
10 months
Type
Type
Type
Product & brand design
Product & brand design
Product & brand design
View details
View details
✧ AI design orchestration
✧ AI design orchestration
✧ AI design orchestration
A complete redesign of Monite’s platform experience and brand ecosystem.
A complete redesign of Monite’s platform experience and brand ecosystem.
A complete redesign of Monite’s platform experience and brand ecosystem.
Company
Company
Company
Monite
Monite
Monite
Timeline
Timeline
Timeline
6 months
6 months
6 months
Type
Type
Type
Product Design
Product Design
Product Design
View details
View details
About
About
Sam McLean
Sam McLean
I’m a designer, creative director, and systems thinker with over a decade of experience helping tech startups across North America and Europe grow through design.
I am Design Lead at OakNorth, and previously led the product design and brand at London-based FinTech's Monite and Kriya (acquired by Alica Bank), and Montreal-based SaaS Unito.
I’m a designer, creative director, and systems thinker with over a decade of experience helping tech startups across North America and Europe grow through design.
I am Design Lead at OakNorth, and previously led the product design and brand at London-based FinTech's Monite and Kriya (acquired by Alica Bank), and Montreal-based SaaS Unito.
I’m a designer, creative director, and systems thinker with over a decade of experience helping tech startups across North America and Europe grow through design.
I am Design Lead at OakNorth, and previously led the product design and brand at London-based FinTech's Monite and Kriya (acquired by Alica Bank), and Montreal-based SaaS Unito.
Work
Work
Leading design of the financial automation team, and product design systems
Leading design of the financial automation team, and product design systems
Led the design team across all product and brand platforms; built scalable systems
Led the design team across all product and brand platforms; built scalable systems
